What organizations achieve with Appalti
Better sales performance isn’t a promise on paper. It’s something you see in contracts won, higher margins, and teams that eventually carry it forward on their own. On this page you’ll find the customer stories of organizations that took that step together with Appalti, in their own words.




Read the stories
Medi-Interim
For Medi Interim, tenders were never a side issue: they shape its position in the market. With Appalti, structure entered the entire bid process, resulting in top scores and contracts won with GGD Limburg-Noord and the City of Amsterdam.
- Top scores on multiple tenders
- Contracts won with GGD Limburg-Noord and the City of Amsterdam
- Structure across the entire bid process, from preparation to submission
De Fitte Medewerker
De Fitte Medewerker entered a tender of a major Dutch bank, and won. Together with Appalti, their story was brought back to its core: from submitting correctly and completely to strategic positioning.
- Won a tender of a major Dutch bank
- From submitting correctly to strategic positioning
- Growth in scale and visibility after the award
Brandmannen
For this customer case we spoke with Jotham Marco, co-owner of recruitment marketing agency Brandmannen, about working with Appalti on strategic tender support: from strong content to a distinctive strategy.
- A higher win rate on tenders
- Consistent quality, less deadline stress
- Tenders as a strategic instrument instead of a source of stress
From individual placements to tens of millions in framework contracts
Pro Industry had been placing well for years, but mostly through one-off placements. In three years, the organization built a true sales organization together with Appalti, resulting in tens of millions in framework contracts and demonstrable growth of its salespeople.
- 45+ framework agreements signed
- Over 80 million euros in contract value realized
- Years later, the Appalti method is still in use
From a 25% bid conversion rate to a structural 65% on joint projects
A more professional approach to bid management, a tight and uniform sales process, and more focus on preparation delivered a higher return on commercial opportunities and lasting guidance for the sales organization.
- Bid conversion from 20–25% to 65% on joint projects
- About seven years of collaboration on major (government) projects
- Uniform sales process: the Gouden Jaar, with preparation at its core
“Working with Appalti, we submitted bids for ten tenders within a few months and won seven of them, all new-business opportunities. On top of that, we benefit daily from the knowledge and content we developed together, which makes the pursuits we handle on our own more successful as well.”
Matthijs Hulleman · AlphabetTake the first step
Do you recognize yourself in these stories and are you ready for the next step? Book a no-obligation introductory meeting. Together with Appalti, you’ll map out where the biggest opportunities lie.







Erik Wiechers
Tristan van Heerdt
Joris Roefs