Better sales performance, built to last
Appalti helps B2B organizations improve their sales performance sustainably and at scale. You’re not buying loose services. You’re buying results.
What you can expect from Appalti
Measurable results, an approach that connects every part of your commercial organization, and a team that ultimately carries on largely by itself. Appalti helps organizations that want to grow faster as well as organizations that need to manage costs more tightly: one to realize its ambitions, the other to get more commercial firepower from fewer resources.
Where does your commercial organization get stuck?
Many commercial organizations get stuck on the same things. Sound familiar?
- Revenue is growing more slowly than it should, and margins are under pressure.
- Time and money go into opportunities that yield too little.
- You lose on price too often, instead of winning on value.
- Sales depends on a few people, without a fixed rhythm or follow-up.
- The proposition isn’t sharp enough, and the quality of proposals and tenders varies every time.
- CRM, data, and AI could deliver more, but time and direction are lacking.
- Finding good sales or bid capacity is nearly impossible in today’s labor market.
These signals rarely stand alone. What you see is usually the symptom; the cause often sits one step earlier in your commercial process. That’s why Appalti never looks at isolated parts, but always at the whole.
One method in which everything works together
Sales isn’t the sum of isolated activities. With the Appalti Method, every part of your commercial organization works together: people, content, tooling, data, processes, and AI. Those six pillars form one continuous commercial cycle: from a sharp proposition, through choosing deliberately and pursuing with focus, to converting structurally. It’s precisely that cohesion that turns better performance from a matter of luck into a lasting pattern.
People
Your own team, strengthened with the right skills, coaching, and Appalti specialists.
Content
Sharp propositions, proposals, and tenders that connect with buyers and win contracts.
Tooling
Systems that genuinely support your sales process, including Appalti’s own tooling.
Data
Decisions driven by a sharp view of your customers instead of gut feeling.
Processes
A uniform sales and bid process that is in place, followed, and safeguards quality.
AI
Putting AI to practical use where it makes your sales and bid work faster and better.
That’s why every engagement starts with an assessment of your commercial organization: where are the biggest opportunities, and which combination of pillars brings your goals within reach? Select a phase in the circle to see what typically goes wrong and how Appalti helps.
Beweeg over een kwart van de cirkel, of tik erop, om de subfases en de uitwerking te zien.
Which path is right for you?
There’s rarely a single approach that fits everyone. It comes down to where you stand today and the ambition on the table. Answer five short questions and discover which model fits.
Question 1 of 5
Which situation sounds most familiar?
Broadly speaking, there are three situations
Each situation has its own starting point, with its own model. If you recognize yourself in one of the three, that’s the place to start.
“I can feel it, but I don’t know where to start”
Core question: where are we leaving value on the table, where are costs running up unnecessarily, and what do we tackle first?
Choose Scherp
“We keep running into the same issues”
Core question: how do we build, step by step, a more professional commercial organization that manages revenue, margin, and maturity more effectively?
Choose Groei
“We have no time to lose”
Core question: how do we make sure commercial opportunities don’t go unaddressed, and how do we win faster, sharper, and better?
Choose Versnelling“Working with Appalti, we submitted bids for ten tenders within a few months and won seven of them, all new-business opportunities. On top of that, we benefit daily from the knowledge and content we developed together, which makes the pursuits we handle on our own more successful as well.”
Matthijs Hulleman · Alphabet
Erik Wiechers
Tristan van Heerdt
Joris RoefsTake the first step
Curious where the biggest opportunities lie for your organization? Schedule a no-obligation introductory meeting. Together with Appalti, you’ll map out where you stand and what will deliver the most.